Flowers insolita Blog

Decades ago, if you needed flowers, you went to a local florist.  You had to, because there were no other place to buy flowers.

Not now.  We have so many competitors selling flowers.  As the result, traditional florists have been steadily losing the market share, especially to supermarkets and online retailers.

We would like to be more competitive.  We would like to know why consumers are not buying more flowers from local florists.  Is it because of the price, convenience, products, value, service, all of the above and more?

Please take our survey and let us know what we should be doing to become more competitive.  Thank you!

Survey: Why are you not buying more flowers from local florists?

Whatever your opinion on Mr Obama might be, we’ve got to give this man a credit for buying flowers to his wife from a local florist.

For many men, a local florist can be a confusing, intimidating place to go to.  They don’t know what they are looking at and have no idea what they should be buying.

Yet, if a guy gives a florist’s bouquet to his wife or girl-friend, she knows the man made efforts for her.  She understands that he probably didn’t feel comfortable with going into a florist, and she appreciates it.

Making efforts is what counts here.

Imagine another guy who just picked up a bunch of flowers at a local supermarket and gave it to his wife.  She may not say it, but knows right away that he did this because of convenience and price.  She wonders: Does he care about me?  Am I not even worth the inconvenience of going to a local florist?

Same goes for online flower order.  Convenient.  Is your wife worth more than a few clicks? Of course she is.

Finally, don’t underestimate the power of flowers as a gift.

According to a national survey conducted by SAF (Society of American Florists), a whopping 92% of women remeber the last time they received flowers.

Here’s other results that might interest you.

• 88% of survey respondents say a gift of flowers changes their mood for the better.
• 83% say they like to receive flowers unexpectedly.
• 86% say receiving flowers makes them feel special.
• 99% say that a person who gives flowers is thoughtful.
• 89% believe the giver is sophisticated.

Again, please remember that essence of gift-giving is to show your caring.  We understand it may be inconvenient for a guy to go to a local florist, order a bouquet, and wait for 10 min.  But it’s such a small “price” to pay, if you can make your wife smile, don’t you think?

As in many other traditions, Easter has lost much of its meaning.  People used to be all dressed up going to the church on Easter Sunday, many wearing corsages.  We had zero corsage orders for Easter in the last three years.  People used to enjoy Easter dinner with a nice centerpiece.  Not anymore.

I came across a beautiful story of Easter flowers tradition that I would like to share:

“Hello Mioux Florist.”
“Joe, this is Ed.”
“Hi Ed, do you need a Easter bouquet?”
“Yes, I can’t come up to the shop and drop off of my Easter container this year. Could you fix something up and deliver it to my house?”
“Sure, we will take good care of it for you, bye.”

Ten minutes later, I call Ed back and say “Hey Ed, can I come up and get that container from you and we will fix it up.” He says ‘yes.’

Twenty minutes later I deliver the little Easter bouquet back to Ed and his wife Margie.

This little ceramic Easter Bunny container has been brought to our shop at Easter every year for 60 years. Ed is in his 90’s and he doesn’t drive anymore.

You read that correctly. We have been making flower arrangements in this little container for over 60 years.

I couldn’t let the tradition cease.

There is nothing particularly unique about the flowers or the design. The special thing is the history of this customer and my family.

This florist, Joe Mioux of Mioux Florist and Greenhouses in Carlysle IL, is a fourth generation florist whose business has been in operation since 1876.

According to a Washington Post article, National Funeral Directors Association is trying to get a chunk of the federal bailout money.  From the same article, I quote:

“We recognized that there may be a situation where a lot of folks who were displaced or unemployed might need some help in paying for their funerals,” John Fitch Jr., lobbyist for the National Funeral Directors Association, explained yesterday at the group’s annual gathering, at the Mayflower Hotel. “We had some preliminary discussions about providing some stimulus payments to the states” for funerals, he added.

Interesting.  Florists know that non-essential items like flowers and jewelry are the first to cut when money is tight.  All the florists are having a hard time now, no doubt.  But funerals?

I always thought the funeral industry is recession-proof.  It’s not like people stop dying in recession.  If anything, the death rate would increase, because people can’t afford health care these days.

Apparently, people no longer spend as much money on funerals as they used to.  From the same article, I quote:

Lynch, of Michigan, spoke about the “huge bowl of Bazooka bubble gum” displayed at one visitation. “Didn’t cost a lot of money,” he said. “That’s what we see people doing.”

“Instead of feeding everybody dinner or lunch, we’ve been throwing little, for lack of a better word, cocktail-party type things, cheese and crackers,” added James Olson of Wisconsin. “Also,” he said, “my cremation rate has gone up in the last two years. . . . I’m at 42 percent.”

Lynch turned to the “merchandise” of the funeral. “People, rather than selecting a copper or a bronze casket, may choose a 20-gauge steel casket painted in a copper color,” he said.

Fascinating.  We florists keep complaining that people no longer spend money on funeral flowers.  We thought part of the reason was the ubiquitous use of ‘in lieu of flowers’ phrase in obituary.  Many of us have been lobbying funeral directors to change the wording to a more positive phrase such as “The family suggests memorial contributions be sent to….”

Perhaps we were all wrong.  The reason we are seeing the decline of funeral flowers is because people just don’t want to spend money on funerals any more.

I don’t know… it’s kind of sad…  Instead of spending money on funerals, funeral flowers,  where are they spending money on?

In the previous post, I wrote how yellowpages.com lists numerous bogus florists in their local listing.  What about their main competitor, superpages.com by Verizon?

If you look for ‘florists’ in ‘Huntington NY’ in superpages.com, you will be presented with “only” 73 florists, which is a vast improvement compared to >1,400 “florists” listed in yellowpages.com.

But again, our town doesn’t have 73 florists.  Not even close.

Most of these 73 florists are national floral-order brokers, such as FTD, JustFlowers, etc.

Let’s sort by ‘distance’ again, which is supposed to list only the local florists.  Take a look (Click).

At the top, you will see a business called “Huntington Florists NY – All American Flowers.”

This is a bogus florist that doesn’t exist in Huntington.  In fact they are located in 4201 Church St, suite 2, Mt Laurel, NJ.  They aren’t even a florist.

This bogus “florist” in NJ does this all over the US and Canada.  They are a well-known crook in our industry.

Verizon knows about them and does nothing.  No surprise here.

Do you think Yellowpages are reliable sources of local businesses?  Well, think again.

If you look for ‘Florists’ in ‘Huntington NY’ in yellowpages.com (AT&T), you will be presented with a list of 1,435 florists. We can safely tell you that our town doesn’t have 1,435 florists.  Who are they?  They are various businesses in Long Island and elsewhere who claim to serve Huntington NY.  OK, fair enough.

So let’s click on ‘distance’ tab, which is supposed to list only the florists physically located in Huntington.  Take a look (click).

You will see our listing and a few of our local competitors, fine.

But who are ‘1StopFlorists’ ‘Floral Ftd Directory Information’ ‘Floral Teleflora Directory Information’ ‘Huntington Florist Concierge’ and so on?

They are bogus florists who don’t even exist in our town.

How did they manage to be listed in Huntington?  They purchased either 800/888 numbers or even local number (631) with bogus local addresses (let’s say 1234 main street). These companies do this, not only in Huntington, but everywhere in the US and Canada.

Many florists complain to yellowpages.com.  They ignored us.  As long as they earn ad revenues from these bogus florists who hurt local businesses, AT&T doesn’t care.

So, I would not trust Yellowpages.com.  If they allow this sort of practice for florists, I believe that there are many other similar bogus listings for other types of businesses.

“Local” listing?  What a joke.

A well-known dot-com flower company (whose name begins with a number) has been busy promoting “Free shipping or No Service Charge” ad campaign.

A misleading word play.  Here’s the truth…
Most consumers will not get what they might think they are getting: Free delivery of florists-delivered products.  Delivery charge is hidden and consumers still pay these charges.

What consumers don’t pay this time is a middleman’s commission called “Service Charge” which, if they call a local florist directly, they don’t have to pay in the first place.

Please see the chart below.

In this example, a consumer is sending a $40 bouquet.

If she calls a local florist directly (right column), she would be told how much her delivery charge would be ($10 in this example).  With sales tax, she would be paying a little over $54 in this example.

She would have to pay >$15 more if she went through .com flower companies.

Take a look at the left column.

First of all, her delivery charge would be “included” (meaning “hidden“) in the price listed in their web page.  It doesn’t matter which .com flower companies she goes (FT*, 1800*, or whatever, all the same).  Delivery charges are always hidden.

What does it mean?  Well, what it means is that, to order a $40 bouquet, she would have to order a $50 bouquet on their web ($40 plus $10 hidden delivery charge).

If she ordered a $40 bouquet, thinking that she is sending $40-worth of flowers, she will be disappointed….

Or not.  Because she won’t be seeing the flowers delivered, she won’t know how tiny her gorgeous “$40″ bouquet would look like, – the fact that these .com companies are fully taking advantage of.

Wait….  It actually gets even more interesting.

During checkput, they will charge her a “Service Change” (or “Handling Charge”), usually in the range of $12-15.  She would think this is a delivery charge.

Sorry, but she is wrong.

This “Service Charge” is a middleman’s commission that this .com company keeps in their pocket.  It has nothing to do with delivery fee.

All in all, she would end up paying $69.51 on their website, >$15 more than is necessary.  Isn’t this a rip-off?

We believe it is, and can be completely avoided if consumers call a local florist direct.  Virtually all of us have 1-800 numbers and many of us now have a website for you to place order online.

Maybe our site is a little more inconvenient than national .com flower websites.  But you don’t pay the middleman’s commission here!

What this national .com company is saying in this ad campaign is that, because they are afraid of losing sales, they will remove this middleman’s rip-off fee for the time being.

Should you jump onto this opportunity to take advanatge of this “free” offer?  We are not so sure about that.

Finally, our Holiday Specials are ready to order. Here’s our lineup this year:

1) Traditional Christmas Centerpiece

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2) FTD “Winter Garden” Centerpiece

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3) Amaryllis Centerpiece

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4) Amaryllis in a vase

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5) Poinsettia decorated

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6) Christmas blooming-plant baskets

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7) Boxwood tree

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8) Edible Christmas tree

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9) Fruit & Gourmet basket

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10) Village Gourmet basket

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If you order these products online, you will receive a $5 discount. Please use the promo code that’s “one800sucks” (no space) during checkout. No offense intended. :)

Happy Holidays!!!

We just launched a new product series called “Huntington Village Gourmet Baskets.” I know, I should come up with a sexier name, but being trained as a scientist, I can’t quite get rid of my desire to be accurate and descriptive. :)

Anyway, the idea behind this “Huntington Village Gourmet Baskets” is simple. We want to make a gourmet basket with real meal prepared by local restaurants.

So, here’s our first of this series: Village Gourmet Basket with Soup.

This basket contains a 16-oz cup of soup prepared by a famous mom&pop soup restaurant in Huntington Village. They’ve been making delicious soup for over 40 years! Very good soup, trust me. It comes with a loaf of bread, cheese, and tropical fruits.

There’s a lot of gourmet basket Internet sites. But have you noticed that their baskets don’t really have anything healthy to eat? They just contain crackers, candies, chocolates, and so on. They are not “gourmet” food at all. They are basically a bunch of expensive junk food!

That’s because these companies have to use Fedex to send the basket. They can’t possibly include any real meal. All the ingredients in their baskets must be shippable by Fedex.

Because we hand-deliver each basket, we are not bound by such restriction. So now, first time ever (I’m sure this is the first at least in Long Island) that you have a gourmet basket containing real meal. See left for a picture of yummy Clam Chowder Soup. You see no fancy container here; just a plain old home-made style soup (with popover)!

We plan to expand this product line soon. We will be including home-made sausages, delicious sandwiches, and so on, all made right here in Huntington Village!

(<<– Google AdWord) There’s no way you can get one of those from 1-800-flowers, FTD, ProFlowers. :)  This is our EXCLUSIVE.

Don’t forget to check out our Thanksgiving Specials!  This year, we offer DIY (Do-It-Yourself) Centerpiece Kit, too!

Economy is bad.  People are being laid off left and right.  Companies are disappearing.  401(k) is gone.

Remember the good old day when we all got together and celebrate Thanksgiving Day?  Most of us don’t do that any more…

I think that now is the time to be thankful for what we still have: families and friends we love.  Let’s celebrate Thankgiving Day together.