Flowers insolita Blog

• Flower Buzz in W. St. Paul, MN
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Basic facts about “(Flower) Order Gatherers”

“Order Gatherers” are the companies that advertise themselves as “Florists” on the Internet or local Yellowpage. They take flower orders through their websites or over the phone, which they subsequently wire out to the real florists in the destination city.

Perhaps the best known examples are 1-800-flowers.com and FTD.com, while there are hundreds, if not thousands, flower dot-com sites all over the Internet.

How do they make money? At least two ways. They earn:

1. So-called “Service fee” from the customer (which is usually about $10)
2. 20% commission from the florist to whom they send the order
3. In addition, some Order Gatherers further “skim” the order to steal additional markup (see “Example of Order Gathering…” in this blog)

While some “Order gatherers” are real florists, most are not florists.

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