Flowers insolita Blog

Realated news in this blog: California weather alert 

It looks really bad. In California, many flowers are grown in outside fields; they can’t take freezing temperatures. According to one grower, this cold snap is the second worst disaster in his 30 years of business (the worst was 1990 when everything was lost).

Some flowers, such as roses, are grown in greenhouses. They are OK, but the heating cost has skyrocketed, pushing up the prices of these flowers on the market.

We expect some serious shortage of California flowers for Valentine’s Day. The shortage of production, combined with an enormous demand for flowers during Valentine Day, means a huge increase in price of California flowers at the grower/wholesaler level.

Most retailers therefore will not be able to afford them. This, in turn, will create an increased demand for South American flowers and roses, resulting in their shortage. On top of that, do you know that Valentine’s Day has become a very popular event in India, a country which just a few years ago, never celebrated Valentine’s day? There will be a world-wide shortage of roses for this year’s Valentine’s Day. Roses will simply run out.

What this means to you, consumers, is this. First, seriously, you better pre-order Valentine’s Day bouquet as early as possible. If you wait until the last moment to order (most customers order on Feb 13th or 14th), chances are that your florist will have already sold out roses. Second, it may be difficult for you to get mixed arrangements. Flowers are just not there in the market, or even if there are, they will be too expensive at the wholesale level for many florists to afford.

We will keep you updated for this ongoing crisis.