Flowers insolita Blog

At Flowers insolita, we are absolutely committed to protect the environment and the safety of floriculture workers.  Working together with progressive wholesalers and traders, we preferentially purchase flowers from certified growers, whenever the choice is avaiable to us.

There are many certification programs in the global horticulture trade.  The programs ”certify” the growers who meet certain strict standards of environmental conservation and social responsibilities.

About half of our flowers come from Holland auction.  They obtain their flowers from European and African (mostly Kenyan) growers.  These growers are certified by a program called “MPS” in Holland.  Being in Europe where the modern environmentalism started, Dutch growers and traders have a very strong tradition of environmental conservation and sustainable agriculture, exceeding the US standards in many areas.

Another half come from the US and South American growers.  Most of the large US growers are certified by a relatively new certification program called ”Veriflora“.  The vast majority of our California flowers (Stock, Snapdragon, Gerbera daisies, etc) are in fact Veriflora-certified.  We specifically select these growers when placing orders.

As some of you might have read somewhere, there were serious problems in the practice of South American growers in the past.  Since then, especially Columbian growers, which supply >60% flower consumption in the US, have formed their own certification program called “Florverde“.  Some Columbian growers are certified by both Veriflora and Florverde; we have a standing order of roses with one of those farms.

Are these measures sufficient to protect the environment and safety of workers?  Probably not.  We should work harder to make things better and we will.  At the same time, we would like our customers to be aware that we are making efforts.