People sometimes ask us why flowers are so “expensive”?
OK, my answer is simple: flowers are not expensive at all. In fact the price of flower arrangements has been flat for the last 10-15 years. During the same period, the price of gas tripled, while the average price of meal in a restaurant doubled. Everything went up, except for flowers.
Considering all the human efforts put into making a flower arrangement (from grower to importer to wholesaler to retail florist), I cannot help wondering how come flowers are so cheap now.
Question: What kind of gift item can you purchase for a mere $50 these days?
With a simple phone call to a high-end florist like us, $50 would purchase a tasteful flower arrangement that can be (1) customized to your taste and (2) hand-delivered to your recipient on the same day.
Or, you can go to a shopping mall by yourself, if you don’t mind spending your time to look for a nice gift that costs less than $50. However, you can’t customize it to your taste, for that kind of money. After finally deciding on what you want (a pair of inexpensive sandals maybe?), you then drive to a drug store and buy gift wrapping materials. Exhausted, you go home and wrap your gift, only to find out you’re too tired to bring it to the recipient today…
Or, you can spend hours on the Internet, looking through all those virtual gift shops. You then suddenly realized that the gift must be delivered right a way. You click on the delivery option, and they say you’ve got to pay $20 for “over-night” delivery. Only $30 left for the gift itself! You also remember that last time you ordered one of those, the actual item you received looked a lot cheaper than the picture shown on their web-site. You never know what you’ll get…
Fore more information about the impact of flowers as a gift, see “Flower Fundamentals” at aboutflowers.com (Society of American Florists, of which we are a member).
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