Clueless Internet “Florist”
If you’ve ever read our article on “Internet florist”, you already know that these guys are not florists. They just take your order and electronically transmit the order to a local florist for fulfillment and delivery. We real florists call them “Order Gatherers” or simply OG.
Some of them are called dOG, meaning deceptive OG. They usually masquerade as a local florist in a town that you are trying to send flowers to. Our town, Huntington, has many of those dOGs lurking in the search results of Google/Yahoo/Yellow Pages, some of whom are enshrined in our “Hall of Shame” list. We don’t fill for them. We do fill for other OGs (called hOGs or honest OGs), like FTD.com, FromYouFlowers.com (ProFlowers), etc. In many cases, however, distinction between hOG and dOG is not very clear.
The other day, our manager (Lori) got a call from one of those OGs. He had absolutely no idea what he was talking about. He wanted us to make “a flower arrangement.” - “… well, OK, what kind of flower arrangement do you want us to make”, she asked. He said, “um… I dunno… there’s some purple thing in it.” “Purple thing?” “yeah… looks like purple to me.”
What are we supposed to do when an OG want us to deliver “a flower arrangement” with what looks like “some purple thing in it”? Obviously, we declined the order.
Posted: by Kenji @ 10:28 pm on Saturday, March 8, 2008 under Fake Florists, OP-Ed.
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