Flowers insolita Blog

Decades ago, if you needed flowers, you went to a local florist.  You had to, because there were no other place to buy flowers.

Not now.  We have so many competitors selling flowers.  As the result, traditional florists have been steadily losing the market share, especially to supermarkets and online retailers.

We would like to be more competitive.  We would like to know why consumers are not buying more flowers from local florists.  Is it because of the price, convenience, products, value, service, all of the above and more?

Please take our survey and let us know what we should be doing to become more competitive.  Thank you!

Survey: Why are you not buying more flowers from local florists?

Whatever your opinion on Mr Obama might be, we’ve got to give this man a credit for buying flowers to his wife from a local florist.

For many men, a local florist can be a confusing, intimidating place to go to.  They don’t know what they are looking at and have no idea what they should be buying.

Yet, if a guy gives a florist’s bouquet to his wife or girl-friend, she knows the man made efforts for her.  She understands that he probably didn’t feel comfortable with going into a florist, and she appreciates it.

Making efforts is what counts here.

Imagine another guy who just picked up a bunch of flowers at a local supermarket and gave it to his wife.  She may not say it, but knows right away that he did this because of convenience and price.  She wonders: Does he care about me?  Am I not even worth the inconvenience of going to a local florist?

Same goes for online flower order.  Convenient.  Is your wife worth more than a few clicks? Of course she is.

Finally, don’t underestimate the power of flowers as a gift.

According to a national survey conducted by SAF (Society of American Florists), a whopping 92% of women remeber the last time they received flowers.

Here’s other results that might interest you.

• 88% of survey respondents say a gift of flowers changes their mood for the better.
• 83% say they like to receive flowers unexpectedly.
• 86% say receiving flowers makes them feel special.
• 99% say that a person who gives flowers is thoughtful.
• 89% believe the giver is sophisticated.

Again, please remember that essence of gift-giving is to show your caring.  We understand it may be inconvenient for a guy to go to a local florist, order a bouquet, and wait for 10 min.  But it’s such a small “price” to pay, if you can make your wife smile, don’t you think?