Flowers insolita Blog

Decades ago, if you needed flowers, you went to a local florist.  You had to, because there were no other place to buy flowers.

Not now.  We have so many competitors selling flowers.  As the result, traditional florists have been steadily losing the market share, especially to supermarkets and online retailers.

We would like to be more competitive.  We would like to know why consumers are not buying more flowers from local florists.  Is it because of the price, convenience, products, value, service, all of the above and more?

Please take our survey and let us know what we should be doing to become more competitive.  Thank you!

Survey: Why are you not buying more flowers from local florists?

In this series of articles, we would like to present a few tips on ordering a flower arrangment.

First and foremost… If you would like to send a unique, tasteful flower arrangement that can “WOW” the recipient, you should forget about “same-day” delivery. Don’t wait until 1 pm of your wife’s birthday to order her birthday flowers.

It’s not that we can’t do the same-day delivery. We can. Florists have inventories of “staple” flowers all the time, such as roses, lilies, baby’s breath, mums, carnations, etc. (we don’t use mums and carns, but most other florists do).

The problem of same-day delivery is that your arrangement would have to be made using those common staple flowers. As the result, your arrangement would look more or less the same as any other arrangement your florist does everyday, because the component flowers are the same. However pretty the arrangement might be, it would look ordinary, lacking the “WOW” factor.

If you know a special occassion is coming (Birthday, Mother’s Day, etc), plan ahead of the time. Call your florist one week before, and tell them that a very important occassion is coming to you and you want something very, very special. If you have a specific idea of what you want (e.g., special flowers), just tell them.

You might wonder… “But I have only xyz-dollars at my disposal, and no florist will take a special request for such a small amount of money.” If that’s really case, I think you shouldn’t be using that florist. You should be dealing with a florist who goes “extra” mile to accomodate your wish.

All you need to do is to give us enough time to prepare. One week should be sufficient. We do need one week to order special flowers (in our case, from a Dutch auction), have the flowers delivered to our store, and condition them.