Why consumers do not buy more flowers from florists?
June 13th, 2009
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Decades ago, if you needed flowers, you went to a local florist. You had to, because there were no other place to buy flowers.
Not now. We have so many competitors selling flowers. As the result, traditional florists have been steadily losing the market share, especially to supermarkets and online retailers.
We would like to be more competitive. We would like to know why consumers are not buying more flowers from local florists. Is it because of the price, convenience, products, value, service, all of the above and more?
Please take our survey and let us know what we should be doing to become more competitive. Thank you!
Survey: Why are you not buying more flowers from local florists?
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